Followers = engagement = new clients


I see people with half the connections I have, achieve far higher levels of engagement and I think it’s great.

It shows that content was, is and will always be king/queen/them/us/whatever we have to say now.

Don’t get caught up with the vanity metrics and don’t worry if a post bombs.

My advice is to set yourself some sort of target, number of likes, comments etc. as yes you do need to reach people, but then test and measure the sh*t out of your copy and timings of posts.

Also run a filtered search on the audience you’re trying to reach and see if you’re connected to the right demographic and those who are active,

Most importantly, know that lots of people who you might want to reach don’t actually engage a lot but lurk around, keeping an eye on things, so keep posting and keep being you.

#eventprofs #meetingprofs #experiential #executivesearch #Fitability #recruitment

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