Blog Tape

by | Mar 1, 2018 | Communication

Cold calling isn’t dead, it’s just misunderstood…

Let me be clear from the start, I love the phone, the phone was, is and will always be my best work friend.

Although I think that says more about me than it does anything else.

The problem is that I think ‘cold calling’ is the name lumped onto a whole host of techniques and as such needs a new definition, so being the kind gent that I am, I’ve come up with a new name.

Drum roll…

Direct calling.

You’re welcome.

The main difference for me is that cold calling is one of those automated, list led, scripted, impersonal, generic and sometimes bot-controlled things that generally starts with:

“hello, is that … speaking”

A direct call is where you’ve qualified your prospect (sector, relationship, industry etc.) and are calling them direct for the first time to introduce your product that you know can alleviate the problem you know they have after completing your research on both them and your product’s ability to help.

So, there you have it.

I’ve created a new name for something that means it won’t ever die, be replaced by AI, those pesky Millennials (said whilst rolling eyes and tutting), that creature under my stairs or some other form of disruption yet to be created and sold by people currently hawking bitcoin consultancy as GDPR was so last year.

You can thank me by commenting how helpful I’ve been to you, or something like that…


#eventprofs #recruitment

Related Articles

Navigating the current ‘turmoil’

Navigating the current ‘turmoil’

I want to address the elephant in the room; there are a lot of people out there talking about the demise of the events industry. The UK is in a recession, despite what the government is saying but don't let that send you into a tailspin. It's easy to get swept up in...

Gender Inequalities and Ageism in the Events Industry

Gender Inequalities and Ageism in the Events Industry

Our industry is often celebrated for its vibrant energy, creativity, and innovation, all factors that are largely attributed to our diverse workforce. However, beneath the shiny surface, lies a troubling reality of gender inequalities and ageism. Despite being...

Register to receive the Annual Salary Survey results and white paper

Register to receive the Annual Salary Survey results and white paper


Fill in your details below to receive the Annual Salary Survey results and white paper.

Results due November 2023

Thank you for registering, look out for the results soon!