Let me be clear from the start, I love the phone, the phone was, is and will always be my best work friend.
Although I think that says more about me than it does anything else.
The problem is that I think ‘cold calling’ is the name lumped onto a whole host of techniques and as such needs a new definition, so being the kind gent that I am, I’ve come up with a new name.
The main difference for me is that cold calling is one of those automated, list led, scripted, impersonal, generic and sometimes bot-controlled things that generally starts with:
“hello, is that … speaking”
A direct call is where you’ve qualified your prospect (sector, relationship, industry etc.) and are calling them direct for the first time to introduce your product that you know can alleviate the problem you know they have after completing your research on both them and your product’s ability to help.
So, there you have it.
I’ve created a new name for something that means it won’t ever die, be replaced by AI, those pesky Millennials (said whilst rolling eyes and tutting), that creature under my stairs or some other form of disruption yet to be created and sold by people currently hawking bitcoin consultancy as GDPR was so last year.
You can thank me by commenting how helpful I’ve been to you, or something like that…