Why do people bang this drum?
Last week we arranged 6 visits with potential customers who’ve never heard of our business before.
Now granted, we actually have a USP in a saturated market but social/digital marketing is only part of a strategy and usually works best if you have a widget to sell.
If your product is service based, the best way to see if you can help is to speak to someone face 2 face.
To do this you need their permission to visit them and to get this you need to ask them & they need to be interested enough to say yes, hence a call.
COLD CALLING IS DEAD… if you do it wrong & you’re peddling the same BS as your competitors.